ZALANDO SE | Annual Report 2016: Magazine

01 Connect
People and
Fashion

Since day one, our fashion store has followed one simple rule: Enable customers to find their own personal style and hone it. We are constantly working on the evolution of our assortment, functionality and user experience. The fashion industry has been dominated by the elite for decades.

02 “From a Website
that Sells Fashion to
a Fashion Website”

INSIDER TIP

We have a clear strategy: We want to enable our customers to build their own style through Zalando.

03 zLabels

The story of our subsidiary zLabels is one of Zalando’s biggest success stories. zLabels was founded in 2010 and supplements the product assortment with brands designed in-house, such as mint&berry and Zign.

04 THE LATEST
FROM THE
FASHION
STORE

05 Event Communication Done Right!

INSIDER TIP

From trade show to trend show: Bread&Butter had been an established trade show for some time. Following the acquisition of Bread&Butter by Zalando in 2015, the former trade show for industry insiders became a trend show for all.

06 Shopping
at Zalando:
Convenient
On Any
Device

Customers are used to connecting with brands on their own terms, where and when they want to. We constantly learn from the way customers use our apps, putting their journey at the center of our efforts.

07 Speedy
Delivery,
Convenient
Returns

When it comes to making online shopping decisions, at the top of our customers’ minds is the service level we offer, such as free and fast delivery and returns.

08 The Top
Routes in
Europe

Zalando is constantly expanding the logistics network to help keep its promise of connecting people and fashion.

09 Where It All
Began:
Wholesale

The initial idea seemed simple enough: Selling
shoes. Buying and selling, but using an
e-commerce platform. Easy for the customer:
Place your order and here comes your
package.

10 Full Service
for Logistics

Logistics plays a crucial role in retail. According to studies, four of the top eleven reasons for customers buying from a specific online store have to do with logistics.

11 Zalando
Campus

A home for all Zalandos – and a clear symbol of our commitment to Berlin. In September 2016, we finally broke ground on our new corporate headquarters in the city’s Friedrichshain borough.