Key Figures
| KEY FIGURES | |||
|---|---|---|---|
| JAN 1 – DEC 31, 2016 | JAN 1 – DEC 31, 2015 | Change | |
| Group key performance indicators | |||
| Site visits (in millions) | 1,991.6 | 1,656.4 | 20.2 % |
| Mobile visit share (in %) | 65.6 | 57.1 | 8.5 pp |
| Active customers (in millions) | 19.9 | 17.9 | 10.9 % |
| Number of orders (in millions) | 69.2 | 55.3 | 25.2 % |
| Average orders per active customer | 3.5 | 3.1 | 12.9 % |
| Average basket size (in EUR) | 66.6 | 67.8 | –1.8 % |
| Adjusted marketing cost ratio (in % of revenue) | 10.3 | 11.7 | –1.4 pp |
| Adjusted fulfillment cost ratio (in % of revenue) | 23.2 | 25.8 | –2.6 pp |
| Results of operations | |||
| Revenue (in millions) | 3,639.0 | 2,958.2 | 23.0 % |
| EBIT (in millions) | 207.0 | 89.6 | > 100.0 % |
| EBIT (in % of revenue) | 5.7 | 3.0 | 2.7 pp |
| Adjusted EBIT (in EUR m) | 216.3 | 107.5 | > 100.0 % |
| Adjusted EBIT (in % of revenue) | 5.9 | 3.6 | 2.3 pp |
| Financial position | |||
| Net working capital (in EUR m) | –127.6 | –2.6 | > 100.0 % |
| Equity ratio (in % of balance sheet total) | 55.5 | 60.1 | –4.6 pp |
| Cash flow from operating activities (in EUR m) | 275.8 | 119.4 | > 100.0 % |
| Cash flow from investing activities (in EUR m) | –277.1 | –196.5 | 41.0 % |
| Cash and cash equivalents (in EUR m) | 972.6 | 976.2 | –3.7 % |
| Other | |||
| Employees (as of the reporting date) | 11,998 | 9,987 | 20.1 % |
| Basic earnings per share (in EUR) | 0.49 | 0.49 | – |
pp = percentage points
about 200,000
fashion items
more than 1,600
tech employees
1% of our EBIT
dedicated to social impact