Key Figures

JAN 1 –
DEC 31, 2016
JAN 1 –
DEC 31, 2015
Group key performance indicators
Site visits (in millions)1,991.61,656.420.2 %
Mobile visit share (in %)65.657.18.5 pp
Active customers (in millions)19.917.910.9 %
Number of orders (in millions)69.255.325.2 %
Average orders per active customer3.53.112.9 %
Average basket size (in EUR)66.667.8–1.8 %
Adjusted marketing cost ratio (in % of revenue)10.311.7–1.4 pp
Adjusted fulfillment cost ratio (in % of revenue)23.225.8–2.6 pp
Results of operations
Revenue (in millions)3,639.02,958.223.0 %
EBIT (in millions)207.089.6> 100.0 %
EBIT (in % of revenue) pp
Adjusted EBIT (in EUR m)216.3107.5> 100.0 %
Adjusted EBIT (in % of revenue) pp
Financial position
Net working capital (in EUR m)–127.6–2.6> 100.0 %
Equity ratio (in % of balance sheet total)55.560.1–4.6 pp
Cash flow from operating activities (in EUR m)275.8119.4> 100.0 %
Cash flow from investing activities (in EUR m)–277.1–196.541.0 %
Cash and cash equivalents (in EUR m)972.6976.2–3.7 %
Employees (as of the reporting date)11,9989,98720.1 %
Basic earnings per share (in EUR)0.490.49

pp = percentage points

about 200,000

fashion items

more than 1,600

tech employees

1% of our EBIT

dedicated to social impact