Data Protection Declaration and Consent to Use Data by

annual-report.zalando.com/2017

1. Responsible body

The body responsible for collecting, processing and using your personal data in terms of the Federal data protection laws is Zalando SE, Tamara-Danz-Straße 1, 10243 Berlin.

Should you wish to object to Zalando collecting, processing and using your personal data in accordance with these data protection provisions in total or only to individual measures, you can send your objection by email, fax or letter to the following contacts:

Zalando SE
Tamara-Danz-Straße 1
10243 Berlin.

Fax:  +49 (0)30 2759 4693
Email: datenschutz(at)zalando.de

2. Collecting, processing and using personal data

We only store and process personal data when you have voluntarily supplied us with it; such as by filling in a contact form. If we collect any other personal data, you will be informed in this privacy policy or on the respective web pages, of the intended purpose of use and, if necessary, asked for your consent to store and process the data. Your personal data will only be disclosed or otherwise transmitted if this is necessary to implement the contract, render our services or you have given your prior consent.

3.  Cookies

Cookies are small files that are stored on your data carrier and hold certain settings and data for exchange with our system via your browser. Basically speaking there are 2 different types of cookies: the so-called session cookies, that are deleted as soon as you close your browser; and temporary/permanent cookies, that are stored on your data carriers for a longer period or without limit. This type of storage helps us to design our websites and our offers for you and makes it easier for you to use them in that, for example, certain input from you can be stored so that you are not required to enter this repeatedly.

We use cookies only to make the use of our pages easier for you. In principle, you can also access all the information on our web pages if you have disabled cookies. In case you do not accept cookies, this can lead to a limitation of functionality.

In the cookies used by Zalando, only pseudonymous data is stored. On activation of the cookie this is allocated an identification number; an allocation of your person-specific data to this identification number is not undertaken. Your name, your IP address and other such data that might allow the cookie to be traced to you directly are not placed in the cookie. On the basis of the cookie technology we receive only pseudonymized information, relating for example to which of our pages have been visiting etc.

In your browser you can adopt the setting that storage of cookies is only permissible when you agree to it, and thereby prevent the further storage of cookies in the future. As a rule, the help function in the menu bar of your web browser will show you how to reject new cookies and how to inactivate old ones.

4.  Log files

During every access of our page user data is transmitted by the respective Internet browser and stored in protocol files, the so-called server log files. The datasets stored here contain the following data: date and time of access, name of accessed page, IP address, referrer URL (original URL from which you arrived at the website), the amount of data transmitted, product and version information of the browser used.

Subject to possible legal retention obligations, users' IP addresses are deleted or anonymised after use has been ended. During an anonymisation the IP addresses are changed in such a way that the individual information about personal or material circumstances can no longer be allocated to a certain or to an ascertainable person except with an unreasonably high expense of time, money and manpower.

5. Web Analysis

In order to constantly improve and optimize our offer we make use of so-called tracking technologies. To this end we make use of the services of Google Analytics. Google Analytics is a service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics makes use of "cookies", i.e. text files that are stored on your computer and enable an analysis to be made of our offer by Google. The information recorded by the cookies on the use made of our websites (including your IP address) is normally transmitted to a Google server in the USA and stored there. We draw your attention to the fact that on our websites Google Analytics were extended by the code "gat._anonymizeIp();" to ensure an anonymized record of IP addresses (so-called IP masking). At our request, your IP address is therefore recorded by Google solely in shortened form, which ensures anonymization and allows no inferences to be made to your identity. In the event that the IP-anonymize function is activated on this website, your IP address will previously be shortened by Google within the member countries of the European Union or in other contracting states that were party to the agreement on the European Economic Area. Only in exceptional cases will your IP address transferred to Google Server located in the USE and will be shortened there. Google will make use of the said information to evaluate your use of our websites, to prepare reports on the website activities for us and to provide us with further website-related and Internet-related services. The IP address transferred from your browser by Google Analytics is not brought together by Google with other data collected. Any transfer of this data to a third party by Google is made solely on the basis of statutory regulations or within the framework of order data processing. On no account will Google bring your data together with other data recorded by Google.

By using these websites you declare that you consent to the processing of the data collected on you by Google and the previously described manner of data processing, as well as the described purpose.
You can prevent the storage of the cookies by adjusting your browser-software settings appropriately. In this case, however, we draw your attention to the fact that you may not then be fully able to use all of the functions of these websites. You can also prevent the acquisition by Google of the data generated by the cookie and relating to your use of the website (incl. your IP address) as well as its processing by Google in that you download and install the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

6. Use of your Location

Some prsonalisation features of the website might make use of localization features of your device, to offer you services and features tailored to your current location. If you allow the use of your location through the location sharing setting of your device, your location will be transmitted to us. We only use your most recently transmitted location information. We do not use location information to create a location history.

 7.  Safe data transmission

Your data is transmitted safely by using encryption. Nevertheless, nobody can guarantee absolute protection. However, we secure our website and other systems with technical and organizational measures against the loss, destruction, access, change or dissemination of your data by unauthorized persons.

7.  Right of the concerned to receive information

According to the applicable data protection laws, you have the right to free information regarding the stored data on you as well as the right to correct, block or delete this data.

We take the protection of your data very seriously. In order to ensure that personal data is not given to third parties, please send your request by email or by mail to the following address, clearly stating your identity:

Zalando SE
Tamara-Danz-Straße 1
10243 Berlin

Fax: +49 (0)30 2759 46 93
Email: datenschutz(at)zalando.de