Customers are used to connecting with brands on their own terms, where and when they want to. We constantly learn from the way customers use our apps, putting their journey at the center of our efforts. We know our customers come to us from different digital channels and increasingly find us on social media.
Because of this, we have deliberately invested in a smoother cross-device and cross-channel experience.
Zalando is Europe’s largest fashion platform, which means developing new services and technologies to bring people and fashion together. Our apps are a key part of this journey, as we see an increasing number of customers choosing our apps to access Zalando.
Whether through app-exclusive content, ensuring the smoothest and most frictionless browsing experience or personalization, we are confident that the right mobile strategy will be a key success factor in the years to come.
Customers can now explore brand shops, have access to a wider assortment through specialty sizes, shop by looks, see personalized product recommendations, shop for gift cards and benefit from the new checkout experience. As a reflection of these efforts, the Zalando Android app has been selected for the 2016 Google Editor’s Choice Award.
Thanks to the integrated messenger feature in the Zalon app, users always have their stylist with them. The preview function makes it possible to exchange unwanted items before the Zalon box is shipped.
Apps are a highly personal and effective way to connect with customers. Push notifications allow us to create moments of relevance and allow us to continue to communicate beyond the in-app browsing experience – from notifying customers of anticipated campaigns to letting them know that items from their wish list have been reduced in price.”
