Customers are used to connecting with brands on their own terms, where and when they want to. We constantly learn from the way customers use our apps, putting their journey at the center of our efforts. We know our customers come to us from different digital channels and increasingly find us on social media.
Because of this, we have deliberately invested in a smoother cross-device and cross-channel experience.
Zalando is Europe’s largest fashion platform, which means
developing new services and technologies to bring people and
fashion together. Our apps are a key part of this journey, as we
see an increasing number of customers choosing our apps to
Whether through app-exclusive content, ensuring the smoothest
and most frictionless browsing experience or personalization, we
are confident that the right mobile strategy will be a key success
factor in the years to come.
DESIGN – MADE EVEN MORE FUNCTIONAL:
Customers can now explore brand shops, have
access to a wider assortment through specialty
sizes, shop by looks, see personalized product
recommendations, shop for gift cards and
benefit from the new checkout experience. As a
reflection of these efforts, the Zalando Android
app has been selected for the 2016 Google
Editor’s Choice Award.
A NEW LOOK FOR ZALON:
Thanks to the integrated messenger feature in
the Zalon app, users always have their stylist
with them. The preview function makes it
possible to exchange unwanted items before
the Zalon box is shipped.
Apps are a highly
effective way to
us to create
relevance and allow
us to continue to
beyond the in-app
experience – from
letting them know
that items from
their wish list have
been reduced in